Direct Mail Marketing ROAS Calculator

Use this tool to calculate your total customer lifetime value, and your direct mail ROAS for short and long-term. Simply adjust the sliders to match the details of your campaign and the calculator will do the rest!

Direct Mail Automotive ROI Calculator

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The average value of order or monthly dues

1visit(s)
1visit(s)50visit(s)
The average amount of times a typical customer uses your services in a year.

1year(s)
1year(s)50year(s)
The average number of years a customer stays with you.

0referral(s)
0referral(s)50referral(s)

2500pieces
0pieces5000pieces
It's recommended to mail at least a minimum 2,500 postcards for each order to see a response.

$0.53
$0.53$3.00

0%
0%5%
0.5% is the target benchmark response rate, but this can be improved with the right creative, call-to-action, mailing list, and strategy.

0%
0%100%
The percentage of customers who continue using your services.

Total Customer Lifetime Value Results:

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$

Direct Mail Short-Term ROAS Results:

$

$

For every dollar spent on direct mail we return this many dollars in revenue.

Direct Mail Long-Term ROAS Results:

%

$

$
For every dollar spent on direct mail we return this many dollars in revenue.

Disclaimer: We are not lawyers, CPA’s, or licensed investment professionals in any matter. The content of this communication is for informational purposes only and not for the purpose of providing legal or accounting advice. You should contact the appropriate legal professional for any issue or problem.